With technology improving and the internet evolving with it, there are lots of careers and jobs on the internet space. Most people work remotely now and regular professional jobs like Healthcare, Engineering, etc seem like old fashion.
I mean the internet has been an eye opener, it has provided a space where people provide various services which they get paid for with less physical interaction. A lot of people are taking this advantage and these careers are not something you would have to spend four to six years waiting for a college degree, before starting your career. You just need to sign up for an online course that wouldn’t even take up to six months on an average level, and you’re good to go.
People make money from just putting out content on different platforms on the internet. It could be through providing entertainment or information. You hear most of these people call themselves content creators. It’s a term that has become more cliché in recent years. Then you wonder, who is a content creator? So you mean people get paid for creating content? How do I become a content creator? Let’s take it one step at a time.
What is a Content Creator?
Content Creation is the process of coming up with topic ideas that get the interest of your prospect, converting them into written or visual materials, and then making that content available to your audience as a blog, video, or other content formats.
From this definition, you can easily tell who a content creator is. Anyone who creates appealing and entertaining content for the target audience of a brand (personal or not) is a content creator.
As a content creator, you have to make content that solves a problem. What you create should be able to make your audience want to know more about your brand or services. It should be able to hook them and give them a reason to choose your services because there are many other creators in the field. Your content should stand out, yet connect with the audience. Content Creation is a vital part of digital marketing. Even if you don’t work for an organization as a content creator, you can start on your own and build your brand.
How do you know the kind of content to create?
Anybody can be a content creator. You can be a lawyer or doctor and still create content as far as your job allows. That’s a personal decision for you to make. The key is providing valuable information for your audience. There are different niches in content creation and there are different ways in which this content can be passed unto your audience. You have to find what works better for you through the process.
Types of Content formats
Blog posts: This is one of the most common ways to publish your content. You can have a website created and publish short or lengthy articles that provide information for your audience. For instance, Healthline is a blog that posts different articles on healthcare, diseases, and different medical conditions. These articles have been written and compiled by doctors, so as a doctor, you can have your personal blog too.
Video content: Most digital users consume more video content. Some people prefer watching to reading and there is also information which is more effective if they are visualized. If you are someone who hardly has a problem speaking in front of the camera, this is for you. There are also video contents that don’t require your presence in it. Just like the content on Youtube, there are tutorials where the screen is just recorded and the creator explains, while other creators prefer filming themselves. Either way, do what works for you.
eBooks: An easy way to compile information in one piece and sell it to your audience. Different types of Content work for different consumers. Instead of your audience having to wait for the next time you’re going to publish the second part of a topic you’ve been creating content on, you can take your time and write everything on that topic. You make it available for your audience to buy on your preferred digital platform.
Webinars: A webinar is an engaging online event where a speaker or small panel of speakers presents to a sizable audience who actively participates by asking questions, voting on polls, and using other interactive technologies. It could be video presentations or lectures.
Images: Images create a better understanding of marketing products. Images can be used in different ways, like they say seeing is believing. What better way would you believe that a product is what it is, if not seeing a visual presentation of that product? Images are very engaging and are good for entertaining content.
Podcasts: The creation and delivery of audio files using RSS feeds to users’ computers is known as podcasting. Users can then listen to these files on their smartphones or digital music and multimedia players like iPods by uploading them to streaming services.
Emails/Newsletters: Email content is any message sent directly to a subscriber’s, client’s, or lead’s inbox or sent via a robust email builder or automation platform. It is an essential aspect of marketing. You can use this for your personal brand, as a way of connecting with your audience and passing information to them through newsletters.
There are so many other types of Content formats. You can use two or more, depending on the one that is effective for the information you want to pass.
List of content creation platforms
Most social media platforms have gone from just being where people chat and send messages across the globe to a place where people provide entertainment and services that the audience eventually pays for.
Periodically, the internet finds different ways of keeping people engaged so that they make more money from providing content to them. You can also provide content and get paid instead of just consuming and letting the internet drain you. Examples of these platforms are:
These platforms have become a big marketplace, so it’s so difficult to go through your timeline without seeing an advert or new product. You see a video of a person dancing, singing, or talking about something that grabs your interest, and at the end of it, they tell you to “click on the link below to get this shirt I’m wearing” or one of those lines. That’s marketing, that’s content creation, they were able to get your attention and even leave you considering your budget because you would like to have the shirt.
15 Niches in Content Creation
1. Music and entertainment
5. Health and Fitness
7. Dating & Relationship
8. Money & Finance
9. Technology & Gadgets
13.Food & recipes
15.Social media marketing
Tools for content creation
These are lists of tools that will aid your content creation journey.
For writing and editing:
● Google docs
● Notes app
● Pure Writer
● Writer Plus
For creating and editing videos:
● Adobe Premiere Pro
● Adobe Premiere Rush
For making graphic designs or illustrations:
● Adobe Illustrator
● Adobe spark
For editing pictures:
For publishing blog posts
After reading this list, you would conclude that Canva is an essential app for a content creator. Absolutely! It is a broad app that is used for creating various amazing content, from social media posts to marketing flyers and posters, office presentations and resumes, youtube videos, Facebook stories, book covers, wallpapers and so much more. You can also use it to create documents. So, it’s one tool you shouldn’t miss.
You can market your products or share your content on any app or social media platform that works for you. I hope you’ve gained a lot from this and you’re ready to start your content creation journey!